Project overview
As one of the largest homebuilders in Scotland, The Springfield Group required a trusted digital partner to support their growing business. After years of successful collaboration, tictoc was entrusted with creating the long-term digital infrastructure not only for Springfield but for the multiple companies within their group. Our partnership has enabled them to scale their digital presence and streamline operations across their diverse portfolio.
What we delivered
How we helped Springfield achieve their vision:
- Digital strategy development – informed by research & workshops
- Responsive, accessible website design & development
- Bespoke system development
- Search engine optimisation & paid marketing management
- Hosting & ongoing support
Our agile approach
For The Springfield Group, we began with discovery workshops to define target audiences, goals, KPIs, and strategy. With these insights, we moved on to the creative phase, establishing the website’s design.
We use agile principles to develop projects in flexible, iterative stages. Their web systems were built in weekly sprints, where we designed, tested and refined components, keeping the client involved for real-time feedback and adjustments, ensuring their vision was fully realised.
Overcoming challenges
Every project presents its own challenges, and this one was no different. The complexity of developing a system capable of managing the unique requirements of multiple companies - each with distinct properties, developments, and processes - required careful strategic planning. By identifying this challenge early, we were able to establish solid strategic foundations that provided a clear roadmap for all future development work.
Continuous development
Since the initial launch of their website system, the company’s needs have rapidly evolved. In response, we’ve continually enhanced their platform to keep pace with these changes. This includes extending the system to support additional companies within the group, developing new features, and integrating seamless feeds to third-party property platforms like Rightmove.
Digital marketing
We collaborate closely with the client’s team each month to implement digital marketing activities, such as search engine optimisation and paid media campaigns. By closely monitoring data and performance metrics, we consistently refine our strategies to ensure optimal results.
Through monthly reporting and analysis, we provide the client with clear insights into performance, offering strategic recommendations that align with their evolving goals.
The end result
The final platform for Springfield is a highly flexible, bespoke system tailored to the specific needs of a homebuilder. It seamlessly supports multiple brands, allowing each site to maintain its unique branding while utilising shared core functionality. Key features include integrated development maps with real-time plot availability, easily managed house types with customisable variations, and smooth integration with third-party property platforms like Rightmove and On The Market. The client is extremely satisfied with the solution, and we continue to work closely with them to define and implement new features and improvements as their needs evolve.
Get in touch
If you’re looking to develop your own digital identity or website, we’re ready to help you turn your vision into a reality. Let’s chat!