Project overview
Invest Glasgow, the inward investment arm of Glasgow City Council, approached tictoc to help them establish a strong online presence from scratch. Without an existing identity of website, the goal was to craft a platform that would attract businesses, investors, and entrepreneurs looking to explore opportunities in Glasgow.
What we delivered
Here’s how we brought Invest Glasgow’s vision to life:
- Brand visual identity & logo
- Digital strategy development – informed by research & workshops
- Responsive, accessible website design & development
- Pre-Launch search engine optimisation
- Hosting & ongoing support
Our agile approach
We create projects using agile principles, which means we develop projects in flexible, iterative steps. Rather than presenting one big reveal at the end, we work collaboratively with our clients throughout the process, ensuring constant progress and adaptability.
We started with discovery workshops alongside Invest Glasgow’s team, helping us define target audiences, project goals, key performance indicators (KPIs), and overall strategy. Armed with this insight, we moved into the creative phase, sketching out logo concepts and designing the website’s look and feel.
The website build followed in ‘sprints’. Every week, we designed, built, and tested new components, keeping the client involved every step of the way. This incremental approach allowed for feedback and adjustments in real time, ensuring we stayed aligned with their vision.
Overcoming challenges
Projects always come with potential hurdles, and this one was no different. With our experience, we anticipated challenges like content development bottlenecks, client availability, and third-party involvement. By flagging these risks early on, we put mitigation strategies in place to keep everything on track.
Continuous testing & quality assurance
Quality is at the heart of everything we do. Throughout the development process, we provided the Invest Glasgow team with a working prototype, allowing them to test, review, and offer feedback. Pre-launch, we conducted comprehensive tests to ensure the website met stringent industry standards for accessibility, security, and SEO performance.
Smooth project management
Our dedicated Project Manager made sure communication was clear and smooth from day one. Weekly meetings and daily touchpoints kept everyone aligned, and we provided regular progress updates so there were no surprises. We also established an escalation process for addressing any potential issues, but thanks to a well-coordinated team effort, no major challenges arose.
The end result
The final product is a sleek, information focused, user-friendly website that reflects the clean and distinctive visual identity we created for Invest Glasgow. Packed with rich content, multimedia, bold visuals, and intuitive navigation, the site offers a seamless experience for visitors. Whether users are exploring investment opportunities, researching the city, or seeking support, the platform effortlessly showcases Glasgow as the dynamic and welcoming business destination it is.
Get in touch
If you’re looking to develop your own digital identity or website, we’re ready to help you turn your vision into a reality. Let’s chat!