Onsite payment is better…

When it comes to setting up a payment system on your website, the choice between onsite and offsite payment solutions can significantly impact your success. 

At Tictoc, we’ve seen firsthand how integrating onsite payment systems can dramatically improve conversion rates and provide a seamless user experience. With over 25 years of experience helping clients, including charities, optimise their websites, we know that the details matter. Here’s why onsite payment is a better choice.

A seamless user journey

Imagine visiting a shop, picking up your items, and then being told to cross the street to complete your purchase. Would you? Probably not - and yet, that’s essentially what happens with offsite payment systems. When users are redirected to a third-party site to complete their transaction, the disruption in their journey can create confusion and concern.

With onsite payments, everything happens within the same environment, providing a smoother, more professional experience. Users don’t have to leave the site, reducing the risk of drop-off. According to research, cart abandonment rates can soar to up to 27% higher when users are redirected offsite to complete their purchase. Keeping users within the same digital environment not only instils trust but also ensures that they remain focused on completing their transaction.

Increased trust and security

Trust is a critical factor in online transactions. When users are redirected to a third-party platform, they may feel uneasy about entering sensitive payment details on a site they don’t recognise. This is especially true for charities or organisations handling donations, where trust is paramount.

Onsite payment systems reassure users that the organisation they are supporting has invested in secure, trustworthy solutions. Modern onsite payment systems include robust security features, such as encryption and PCI compliance (Payment Card Industry Data Security Standards), ensuring that payments are handled safely without sacrificing user confidence.

Better conversion tracking and insights

For any organisation, understanding user behaviour is essential. Offsite payment systems limit your ability to track and analyse conversions effectively. When users leave your website, you lose visibility of their journey, making it harder to identify where improvements could be made.

In contrast, onsite payment systems allow for comprehensive tracking and analytics. Tools like Google Analytics can integrate seamlessly with onsite solutions, providing insights into how users interact with your site and complete their transactions. This data is invaluable for optimising the user experience, refining your digital strategy, and ultimately driving more conversions.

Multi-item transactions made easy

Another advantage of onsite payments is the ability to handle complex transactions with ease. Whether it’s a user booking an event, purchasing merchandise, or making a donation, onsite payment systems can accommodate multiple items in a single transaction.

For charities, this is particularly important. Imagine a supporter booking tickets to a fundraising dinner and wanting to make a donation at the same time. With an onsite payment system, they can do both in one seamless process. Offsite systems often struggle to handle this level of complexity, leading to frustration for the user and lost opportunities for the organisation.

Reducing drop-off rates

One of the biggest challenges in eCommerce and online fundraising is drop-off rates. Every additional step in the payment process increases the likelihood that a user will abandon their transaction. Research shows that 17% of users abandon their cart because they don’t trust the site with their payment information, and another 26% drop off due to a complicated checkout process.

By keeping everything onsite, you eliminate unnecessary steps and reduce the chance of users leaving before completing their transaction. A streamlined, onsite checkout is not only faster but also creates a better overall experience for users, encouraging them to complete their purchase or donation. We have seen drop off rates improve by over 25% simply by having the entire transaction process onsite. 

A stronger brand impression

Your website is often the first point of contact with your audience, and every element should reinforce your brand. Redirecting users to a third-party payment provider can dilute your branding and leave a less professional impression.

Onsite payment systems allow you to maintain full control over the design and messaging throughout the transaction process. From the checkout page to confirmation emails, every touchpoint can be tailored to reflect your organisation’s values and identity, building a stronger connection with your audience.

The Tictoc advantage

At Tictoc, we understand the importance of getting onsite payment systems right. We’ve worked with clients across a variety of sectors, including charities, to set up secure, user-friendly payment solutions that drive conversions. Our depth of knowledge comes from decades of experience, and we know how to tailor solutions to meet the unique needs of each client.

Whether you’re looking to improve your website’s functionality, streamline user journeys, or boost trust and security, onsite payment integration is a critical step. Not sure where to start? Speak to Tictoc. We can help you develop a digital strategy that works for your organisation and your audience.